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Shanghai and Canada: Opportunity and Promise

Remarks by the Hon. David Kilgour
Secretary of State (Asia-Pacific) and M.P. for Edmonton Southeast

to the Shanghai Chapter of the Canada-China Business Council

Nikko Hotel Pudong, Shanghai, China, August 12, 2002

*Check Against Delivery

Vice-Chairman Sollychin, CCBC Shanghai Chapter members, young men and women of our Junior Team Canada delegation, ladies and gentlemen. It is an honour to be here with you today in Shanghai. This city is becoming the epicentre of Canada’s economic relations with China. Shanghai has re-gained its place among the world’s commercial capitals. The glittering skyline which greeted us upon arrival was only a wild dream ten years ago. In many ways, the skyline was pre-destined; the very first skyscrapers in Asia were here in Shanghai’s Bund. In fact, since the implementation of the reform and opening policies of Deng Xiaoping in 1979, we have since seen a renaissance of commercial life in a city cut adrift from the business world for the better part of thirty years.

The 'Asianification' of Canada

Recently, I argued in a newspaper column that Canada has undergone an ‘Asianification.’ This is a short-hand way of describing several emerging dynamics. First, Canada’s population is increasingly tied to Asia through immigration and education. Second, our economy, while closely integrated in North America, now increasingly looks west to Asia: every year since 1990, Canada’s trans-Pacific trade has surpassed trade across the Atlantic.

While the currency crisis of the late 1990s tarnished some of Asia’s allure, Canada’s relations with Asia are maturing. If anything, they are getting stronger. What was then an ‘irrational exuberance’ is now tempered by a more realistic understanding of the region. The important lessons of the crisis were not lost upon those of you conducting business here; nor have they been ignored by those of us in government. The Government of Canada is committed to more comprehensive and long-term relations with Asia. I would be hard pressed to cite better examples than the Junior Team Canada trade mission to China and the Philippines and the support of the CCBC by the Department of Foreign Affairs and International Trade. Everyone here today is working towards bringing Canada and Asia closer together.

The Current Situation

Your work, however, is not always easy. While, to some, Canada and China do not seem to be a natural fit, we have crafted a strong and unique connection based on trust. As business people, you all know that success in China requires a cool head, a strong business plan, good “Guanxi” and perseverance. Canadian companies are remarkably successful here, and I am confident that they will continue to succeed. More on this shortly, but first I’ll return to the renaissance of Shanghai and the raw potential of China.

The first thing that strikes us is China’s size: the sheer enormity of the numbers is awe inspiring. From population to total GDP, trade performance to land mass, the chronicling of the poor and the newly rich, the cell phone subscribers and Internet users – regardless of the measure, one thing remains clear: China’s potential as a market is enormous.

Shanghai, in particular, is a city of opportunity and promise. Consider, as an example, the stock exchange. After only twelve years, the Shanghai stock exchange now has a total market capitalization of US$360 billion [2001] -- about 10% of the Tokyo exchange. But numbers alone do not capture the energy and dynamism of this city; many predict much bigger things to come. Given Shanghai’s record of economic growth, the city is expected by some to overtake Hong Kong as the next financial capital of China.

Of course, some skeptics see China as a pending disaster, pointing to a series of obstacles in need of pressing reform - growing income disparities, rising unemployment, and gaping holes in the regulatory regime, to name a few. Granted, the economy is in need of further reforms, but the potential of China remains unchanged.

China and the WTO

World media and business leaders have made much of China’s entry into the WTO. By most accounts, it will revolutionize commerce and trade with and within China. Shanghai will continue to play a special role as a testing ground for further innovation and reform. For example, earlier this year Mayor Chen told the Shanghai People’s Congress that Shanghai will take full advantage of the new WTO liberalizations to attract foreign investment in the financial sector to promote the establishment of Sino-foreign financial companies.

As Canadian businesses, you are well-positioned to take advantage of this new openness. Consider, as an example, the financial sector and the companies active in the region. Manulife is highly active here. The Bank of Montreal has recently established a presence. Several other Canadian banks and life insurance companies are also poised to enter the fray. With access, though, there comes competition. There are 11,000 insurance agents in this city alone! I would be interested in hearing your views on the situation. Is this an opportunity for us - or a threat?

While the WTO accession has stimulated renewed business interest in China, the impact of accession is still not fully understood. Let me to offer some cautionary points. John Curtis, a long-time Asia watcher and the senior economist at the Department of Foreign Affairs and International Trade, argued that China’s accession may be less important than many observers suggest. First, he believes the changes will only add to growth at the margins rather than fundamentally reform the economy as a whole. Many of the structural adjustments and economic reforms necessary for compliance are already in place. Second, China’s entry into the WTO may reduce the effectiveness of the organization itself. When Russia eventually joins, the once clubby WTO will look much more like the UN. As a result, it may shift from being a proactive force felling protectionism and liberating trade to a more reactionary body committed to maintaining the status quo.

I’m curious to hear your own experiences ‘from the trenches.’ What has the accession meant for you? Are you satisfied with the pace of change? What about transparency? Perhaps coincidentally, transparency is front and centre on many business pages in North America as well. As the accounting scandals show, strong economies require confidence and trust. Will the lack of transparency in China be a stumbling block to sustained economic growth?

Sino-Canadian Relations

You, as business leaders, will help to shape Canadian trade policy towards China. Let me outline a few key components of our trade, investment and development policy.

Canada’s strategy has been to follow a balanced constructive approach to our relations with China. This ‘constructive engagement’ or ‘quiet diplomacy’ has been particularly effective here. In addition, the people to people links between China and Canada bring our countries even closer together. Because these ties are harder to define than trade statistics, this element of our relationship is sometimes overlooked. Yet, on the immigration front, China is our largest single source of new Canadians. Moreover, students, academics, and administrators on short-term exchanges form a ‘human-bridge’ that brings us closer still. Chinese university students alone now number more than 20,000. CIDA estimates that more than 47,000 Chinese have come for short-term learning stays since 1982.

Let’s look at our record. In 1960, Canada made its first grain sale to China. It was an act that would help to end China’s isolation. In 1970, we became one of the first Western countries to establish diplomatic relations with China. There was disengagement after the brutal suppression in Tiananmen Square in 1989, but since 1992, we have gradually but consistently escalated our re-engagement, and much of the credit must go to you.

In particular, much of the credit for kick-starting the trade relationship must go to the CCBC for co-sponsoring the hugely successful 1994 Team Canada trade mission. Every year since then there have been senior Canadian visitors. (The Prime Minister has visited China five times since 1994!)

The result: in 2001, China was Canada’s fourth largest trading partner, with total bilateral trade of $17 billion, an increase of 13% over 2000. Over 400 Canadian firms are established in China with more than 4,500 projects funded with Canadian dollars. Chinese firms are also sending money to Canada and creating jobs for Canadians. For example, the ‘China World Best’ investment in Drummondville, Quebec created 300 new jobs alone. The interest is clear: with DFAIT’s support, the CCBC recently opened three new offices in China to support further growth.

Unequal Development: What About Western China?

With the most poverty and unemployment concentrated in the Western provinces, some predict the West will be a source of many problems in the coming years. Canada, through CIDA, vigorously supports the stated goal of Western development. Canadian development efforts are shifting to the West in areas such as political and economic development, legal assistance, and the environment. For instance, the Environment China Council, led by Canadians, brings together environmental experts around the world to guide China toward sustainable development. Canadian experts are also the only international advisors in the National People’s Congress. The Congress has requested Canadian help in designing new efforts to increase public participation in law-making. I am curious to hear how your companies view the opportunities in the West? Are you interested in taking investment and business westward? Why or why not? What about your Chinese partners?

In Closing

The Sino-Canadian relationship is strong. The challenge is how to build on this strength. That’s where all of you come in – each of you, CCBC, and the companies you represent. Each of you have your own experiences and views on how best to succeed in Shanghai and China. This morning is meant to be a dialogue. I’ve gone long enough. Now I’d like to hear from you. I’d like to end, however, by assuring you that I am personally committed, as a friend, to helping Canadians help China. China is incredibly important to Canada. I share this vision with you and hope we can go forward together.

Thank you, again, for the opportunity to address you this morning. I’m looking forward to hearing about some of your own experiences here in Shanghai and China.

 
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